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Shubhankar Sen
Hello world!
Stories by 'Shubhankar Sen'
By
afaqs! news bureau
Marketing
Indian brands give in to Marvel mania with ‘Deadpool & Wolverine’ merchandise collabs
The collaborations span 25 brands like Adidas, boAt, Coca-Cola, Myntra, NESTLÉ POLO, The Souled Store, and Wrogn.
By
Shubhankar Sen
Digital
Global Microsoft outage causes widespread disruptions across sectors
The outage, reportedly linked to a new CrowdStrike update, caused widespread disruptions, including issues for airlines, banks, and media outlets.
By
Shubhankar Sen
Influencer Marketing
From government awards to A-list weddings: Social media creators' rise to prominence
Their participation in events like the Ambani wedding & the National Creators Award marks an era where digital creators are celebrated.
By
Shubhankar Sen
Advertising
Is Pepsi’s cheeky jab at Coca-Cola a message for Burger King, Subway, and other fast-food giants?
Pepsi's latest ad challenges Coca-Cola, but risks boosting its rival's visibility. Is this a risky strategy for Pepsi?
By
Shubhankar Sen
Advertising
Amazon puts '60s spin on iconic '90s 'Sweatermen' campaign for Cyber Monday
The ad leverages nostalgic visuals, catchy tunes and vintage charm to celebrate Cyber Monday shopping.
By
Shubhankar Sen
Advertising
Ami Dulal Chandro: How the 'Khushir Bahon Swiggy' campaign reshapes traditional Pujo narratives
The ad meaningfully weaves Pujo nostalgia into Swiggy's brand ethos, crafting a narrative that subtly pays homage to a previous campaign.
By
Shubhankar Sen
Advertising
From Pandals to doorsteps, Zomato delivers the taste of Pujo
The ad strikes a chord with Bengali emotions, showcasing that, the heart of Durga Pujo is just a delivery away, no matter where you are.
By
Shubhankar Sen
Advertising
Coca-Cola India’s Pujo ad chronicles Kolkata's Pandal hopping and festive feasting culture
The ad portrays the festivities with a lively Bengali song, animated illustrations, lots of food, and Coca-Cola's subtle presence amid Pujo hopping.
By
Shubhankar Sen
Advertising
Shader Melbondhon: Licious gives ode to Bengali regional diversity in joyful Pujo ad
The ad dishes out a delectable celebration of Bengali traditions, uniting Ghotis and Bangals in a Pujo extravaganza of diverse flavours.