Dilly Dilly with Bud Light

The brand has come to see “Dilly Dilly” as a watershed viral moment, on par with some other famous Anheuser-Busch campaigns of the past.

Bud Light’s sequel to its amusing medieval-themed “Banquet” commercial (in August), is even more amusing.

Banquet featured royal subjects delivering cases of Bud Light to their king at a feast. However, one insufferable guy - an ancestor of today’s craft beer ‘snobs’ - gives the King a bottle of “spiced honey mead wine” that he’s “really been into lately.”

The offensive chap is quickly banished to the “Pit of Misery.” And there begins the new spot. The ad really gathered steam when Pittsburgh Steelers’ quarterback Ben Roethlisberger yelled out a “Dilly Dilly” audible against the Titans.

Social media use of “Dilly Dilly” has hit a peak with about 100,000 Google searches per week for the phrase and about 45,000 searches on YouTube per week, according to Anheuser-Busch. The brand has come to see “Dilly Dilly” as a watershed viral moment, on par with some other famous Anheuser-Busch campaigns of the past.

Source : http://www.adweek.com/creativity/bud-light-unveils-a-second-dilly-dilly-ad-and-likens-the-campaign-to-whassup/#/