Truecaller appoints Happy mcgarrybowen as its creative agency

Happy mcgarrybowen was roped in to help chart a new course for Truecaller’s new avatar.

Integrated caller ID platform Truecaller has partnered with creative agency, Happy Mcgarrybowen to roll out its new campaign for this year. Happy mcgarrybowen was roped in to help chart a new course for Truecaller’s new avatar and host of other services.

Kartik Iyer, co-founder and CEO, Happy mcgarrybowen says, "We have been in talks with Truecaller for nearly a year now, exploring opportunities to work together. There has been a synergy of minds and thoughts from the first day the teams met together. A new campaign is already underway and shall be out soon. We see huge potential in the brand growing its offering, considering it is one of the few apps that commands acceptance amongst users of all phone segments. We look forward to a long-term relationship in building Truecaller’s already strong equity in India."

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Speaking on the association, Manan Shah, director marketing India – Truecaller says, “We were looking for a partner rather than an ‘agency’ who can think beyond the obvious and move faster than us. This is where Happy mcgarrybowen clicked for us. Extremely delighted to work with them on our upcoming campaign and look forward to many more.”