Easyday appoints Social Kinnect as digital agency

The mandate includes the duties of creative strategy and management of the brand digital assets.

In a recent announcement, Easyday Club Future Group’s convenience store chain, has appointed Social Kinnect as digital agency.

As a part of the mandate, the agency will handle brand’s creative strategy and manage its digital assets. Social Kinnect will be kick starting this partnership by promoting Easyday Club membership in Delhi, Punjab and Haryana.

Rohan Mehta, CEO, Social Kinnect, says in a press release, “We are excited to be a partner to Easyday Club as a part of Retail 3.0, which we expect to be quite ground-breaking. Digital is going to play a pivotal role in bringing about this revolution as large majority of the target audience consists of digitally savvy people. The retail landscape has already undergone a plethora of changes with the inclusion of digital, which has not only changed various business models but also largely affected customer experiences.

Pawan Sarda, group head digital, Future Group, says in a press release, “It’s a pleasure getting associated with Social Kinnect yet again after fbb. EasyDay Club is a paradigm shift in the retail space and I am sure the team will definitely drive it with interesting work.