IPG Mediabrands unveils MAGNA

MAGNA is the centralised IPG Mediabrands resource that will develop strategies for agency teams and clients.

IPG Mediabrands, part of the Interpublic Group of Companies, has launched MAGNA in India. MAGNA is the centralised IPG Mediabrands resource that develops Intelligence, Investment and Innovation strategies for agency teams and clients. The agency aims to utilise key insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage.

IPG Mediabrands India will roll out MAGNA in India from August 2017. Hema Malik, COO, Lodestar UM and Arun Sharma, managing partner, Initiative, will be joint heads of MAGNA in India in addition to their current roles.

Shashi Sinha, CEO, IPG Mediabrands India, says in a press note, "We spent the last 5 years integrating and aligning the IPG Mediabrands businesses in India and in the process we have consolidated ourselves at the second largest media investment network in the country. Going forward our aim is to make IPG Mediabrands the most sophisticated and cutting-edge media holding company in India. Therefore it will be our endeavor to bring in new line of global services to the country that will deliver better results for our client's businesses."

Speaking about the launch, Hema Malik, says, "I am extremely charged up for this new responsibility. Our scale backed by market intelligence and strong relationship will give us a competitive advantage in the dynamic media marketplace."

Arun Sharma, adds, "There is lots of latent potential within the agency that's going to be unraveled with launch of Magna for the betterment of the whole ecosystem, i.e., our clients, media partners and the agency. I believe the timing is just right and I am absolutely delighted with the new responsibility."