DDB Mudra North bags MY FM's creative mandate

MY FM is Danik Bhaskar's radio station network.

Dainik Bhaskar's MY FM has appointed DDB Mudra North as its creative partner. MY FM finalized the association following a multi-agency pitch.

Speaking on the appointment, Vandana Das, president and management partner, DDB Mudra North, says in a press note, "Winning the 94.3 MY FM business has been a triumph for us. We are thrilled to be working on the brand and are focussed on producing outstanding creative ideas that deliver great results".

Harrish M Bhatia, chief executive officer, 94.3 MY FM, says, "MY FM is a leader brand in the markets we operate in, we have recently expanded our network further and were looking at a creative partner who shares the same passion and enthusiasm as we do."

Rohit Mehrotra, brand head MY FM says, "Team DDB Mudra impressed us with their strategy and strong understanding on the category; we see them as the right partner for our growth plans. Look forward to a long and fruitful partnership; we will very soon be breaking a new brand campaign"