Macaw Communication & Advertisements bags creative communications mandate for ABP Asmita

The win was followed by a multi-agency pitch.

The communication and advertising venture of INCL Group, Macaw Communication & Advertisements has won the creative communications mandate for ABP Asmita, the regional channel for Gujarat state in a multi-agency pitch.

Speaking about the win, Prashant Kumar, director and chief executive officer, INCL Group says in a press note, "We are excited for this victory as we worked hard to meet their expectations in regional Gujarati media. Here is a language concern which influences the communication medium a lot. We observed the people, their lifestyle, and their interests etc. to plan things accordingly. It was an amazing experience to learn new things and it felt good when we got the winning news. We are looking forward to this association and hope that it goes a long way."

Kumar adds, "Well, the best thing about Macaw is, it is both integrated and interactive. Having spread our reach in almost all nationwide zones, while working on a discrete genre of clients and connecting with a vast customer behaviorism, we have succeeded in bringing out some of the nice advertising campaigns across all media platforms. Probably, this is the reason we have been serving some of our clients since our inception, two decades ago."