Vishal Chinchankar set to join Madison Media as chief digital officer

Madison Media has appointted Vishal Chinchankar as its chief digital officer. He was earlier working with MEC, where he was the Digital head.

Madison Media has appointted Vishal Chinchankar as its chief digital officer. He was earlier working with MEC, where he was the Digital head.

Chinchankar comes with over 20 years of experience out of which 17 years have been in Digital, across agencies of the likes of Group M, Mediaturf, amongst others.

According to the press release shared with us, Vishal will be a part of the Agency's Exco and will be responsible to strengthen Madison's value proposition. Under his leadership, teams will work closely to drive a superior media product.

Speaking on his appointment, Chinchankar says, "I am thrilled to take on the challenge of transforming Madison's Digital Value proposition into a model that is data led and automated. Taking this role under the mentorship of Sam & Vikram is a true privilege as well as opportunity to work with an incredibly talented team. I look forward to working alongside them to produce work that makes a difference."

Vikram Sakhuja, Group chief executive officer, Madison Media & OOH, adds, "I am very excited to welcome Vishal into Madison. Vishal has done an amazing job of unlocking the value of Digital for Clients, and I can't wait for him to unleash the full power of Madison Next".

Chinchankar started his career with Business World in sales, before he moved to Digital with Myiris. Prior to joining MEC, he has also worked with Mediaturf, Mindshare (in Mumbai and Singapore), and Reliance.