Sidharth Shukla named VP and head of office, OgilvyOne Worldwide, Delhi

Prior to this, he was head, digital strategy and social media at Cheil India.

OgilvyOne Worldwide has announced the appointment of Sidharth Shukla as its new vice-president and head of office for OgilvyOne Worldwide, Delhi. Prior to this, he was head, digital strategy and social media at Cheil India.

Shukla has over 14 years of experience in digital and social planning, having worked with MRM/McCann, Timesjobs, Indian Express, Cheil and Tyroo (Quasar). As the national head, digital at MRM/McCann for close to 4 years, he was additionally responsible for leading and driving P&L across a portfolio of priority accounts and spearheading projects in the space of CRM, direct marketing and B2B marketing. More recently, he has spent time driving larger organisational agendas such as digital expertise, thought leadership, integration and new business acquisitions, winning accounts such as Bata, Adidas, HCL Healthcare, Logitech and UC Browser.

Commenting on the development, Vikram Menon, president, OgilvyOne Worldwide India, says, "(Sidharth) Shukla with his many years of experience across digital, strategy, analytics, CRM and direct marketing has exactly what we're looking for in someone to lead OgilvyOne Delhi forward."

Kapil Arora, president and branch head, Ogilvy Group North, adds, "OgilvyOne Delhi is a young, spunky and inspiring place to be at. And I'm glad we have a leader of Sidharth's experience, talent and drive to harness that energy, towards creating class work that works for our clients. Together with Sidharth and creative lead Abhishek Gupta's partnership, expect a lot more action from this part of the country."

"Like a kid going on his first date! I am truly looking forward to working with OgilvyOne, given the credentials it holds, but also the challenges it presents. Most agencies face the same issues for the most part, and while it has barely been a week at OgilvyOne, I have observed that the people, system and culture are primed to take these challenges head on - it will be loads of fun to lead that. My objective is to create a winning culture and get people to have fun. If that is in place, everything else takes care of itself," comments Shukla.