Mullen Lintas wins Bajaj Corp business

Amla Oil, Jasmine Oil, Brahmi Amla Oil, No Marks cream, Kailash Parbat Oil, and other upcoming brands.

Mullen Lintas has bagged the creative duties for all the brands of Bajaj Corp namely, Bajaj Almond Drops Hair Oil, Amla Oil, Jasmine Oil, Brahmi Amla Oil, No Marks cream, Kailash Parbat Oil, and other upcoming brands.

The agency's Mumbai office will work on the account where the agency would work very closely with the client, and play an integral part in the planning and creation of integrated marketing campaigns for all the brands owned by Bajaj Corp. The agency will provide strategic recommendations pertaining to the marketing and promotion of several brands of Bajaj Corp, and will also provide ideas that go well beyond conventional advertising, says the agency in a press release.

Commenting on the win, Sandeep Verma, president, sales and marketing, Bajaj Corp says, "We are delighted to be entering into a partnership with Mullen Lintas as the creative agency for our brands." Bajaj Corp has embarked on a journey to revitalise some of its legacy brands such as Almond Drops, the market leader in light hair oil category, and build some newly acquired brands like No Marks. "We are looking to develop impactful content which can communicate the brand proposition very clearly in an integrated manner. And, we believe that the Mullen Lintas team, with its keen experience in FMCG brand development and proven creative success, can help us in realising our ambition to create such strong and powerful brands which are truly loved by our consumers," says Verma.

On winning the new business mandate, Virat Tandon, chief executive officer (CEO), Mullen Lintas shares, "It's great to be associated with a legacy company like Bajaj Corp. who have created some large brands over the past eight decades. All of their brands are built on meaningful propositions, and offer great value to the consumer. Our task is to provide these brands with the fuel for greater success and launch new ones. We are very excited about the future of this partnership."

Adding his views on the win, Amer Jaleel, chairman and chief creative officer (CCO), Mullen Lintas informs, "We are thrilled to offer our creative expertise to a flagship FMCG company such as Bajaj Corp. Their brands have a solid presence in the market, and are already very well known to the consumer. We see fantastic possibilities to earn more love from the consumers for these great brands."

Bajaj Corp is a leading fast moving consumer goods company with major brands in the hair care and skin care categories. Bajaj Corp claims to be the second largest company in the Shishir Bajaj Group of companies and, the second largest player in the overall hair oils segment with its key brand - Bajaj Almond Drops Hair Oil.

Bajaj Corp also manufactures and markets other major brands such as Bajaj Brahmi Amla, Bajaj Amla Shikakai and Bajaj Jasmine Hair Oil and, also markets oral care products under the brand name, Bajaj Red/Kala Dant Manjan.

Launched on August 1, 2015, Mullen Lintas is the new creative agency offering from MullenLowe Lintas Group. It is headquartered in Mumbai with presence in Bangalore and New Delhi.