OMD and DDB Mudra India consolidate media services

The current media business of DDB Mudra India will be rebranded as OMD MudraMax.

Omnicom Media Group-owned agency OMD has entered into a partnership with Omnicom-owned DDB Mudra Group in India to consolidate its media services under the OMD brand. As per the agreement, the current media business of DDB (TV, Print, Radio, Cinema and Digital) will get rebranded as OMD MudraMax.

The consolidation will allow for operational synergy resulting in enhanced levels of client service excellence.

Commenting on the development, Jasmin Sohrabji, CEO India and SEA of Omnicom Media Group, says, "The combined power of the consolidation will add significant scale to our operations in India, and help us strengthen our offering for the benefit of our clients. DDB Mudra being a part of the Omnicom family is aligned to OMD's culture which makes for a seamless transition. I welcome OMD MudraMax into the OMD fold, and am confident that this partnership will help us navigate the complexity of the Indian market with ease, efficiency and solidify the presence of our network, here."

Under the consolidation, OMD MudraMax will be headed by Sathyamurthy N P, executive director, DDB Mudra Group, and president and head DDBMudraMax, Media. It will function as an additional local brand in the OMD network with access to the network efficiencies, learnings and tools such as VISION (live operating system designed to drive business growth not just media results) under the OMD global network.

"This is a great opportunity to create an integrated media brand to take on the expanding Indian market. The synergies of both the entities will allow room for further innovation in terms of ideas, insights and results leading to more meaningful brand and consumer connections. The OMD MudraMax team is looking forward to working with the OMD team to create a massive success story," said Madhukar Kamath, group CEO and managing director DDB Mudra Group.

"Both regionally and globally - India is an essential market, in every sense of that word, and one which is continuing to evolve and grow at pace. Our evolution and growth as OMD in India likewise continues to gather momentum. With that in mind this partnership with DDB MudraMax will both add to our scale and further strengthen our presence, and I'm delighted that we can make this announcement," added Stephen Li, CEO, OMD APAC.