Isobar India wins digital duties of MakeMy Trip

The agency will handle digital brand engagement and social media management duties for the brand.

Isobar India, a global full-service digital agency from the Dentsu Aegis Network, has won the digital mandate for the Indian online travel company MakeMy Trip. As part of the mandate, the agency will handle digital brand engagement and social media management duties for the brand.

Commenting on the new business, Shamsuddin Jasani, managing director, Isobar India, says, "It's a great achievement for us. Over the past few months, the team has worked diligently and passionately in making the brand's recent campaigns a huge success. We are thrilled to work with the biggest and the most credible online travel agency in India."

Gopa Kumar, vice-president, Isobar India, adds, "It's a big privilege to be the digital partner for MakeMy Trip. The team is geared up to give its best and come up with exciting digital solutions for the brand in keeping with our focus on brand narratives leading up to brand commerce."

MakeMyTrip.com is an Indian online travel company which was founded in the year 2000 by Deep Kalra. It is a one-stop-travel-shop that offers a selection of travel products and services in India.

Isobar is a global full-service digital marketing agency, under the Dentsu Aegis Network - a wholly owned subsidiary of Dentsu Inc. Its clientele includes Adidas, Coca-Cola, Huawei, Google, Kellogg's, and P&G.