Triton Communications wins Organic Harvest business

The agency will handle the creative duties for the brand.

Triton Communications, a full-service advertising agency, has bagged the creative mandate for Syscom Consumer Products' organic beauty and personal care products brand Organic Harvest. The account was won following a multi-agency pitch. The agency's Delhi office will work on the account.

Commenting on the appointment, Rahul Agarwal, CEO, Syscom Consumer Products, says, "The creativity shown by Triton was in sync with the brand philosophy. We welcome Triton to be a part of our wonderful journey. We are in the process of re-defining the whole personal care category. Triton has done a wonderful job in the past, and I hope it will keep setting the bar high."

Munawar Syed, director, Triton Communications, adds, "This is an exciting category with immense potential to do meaningful memorable work. Triton is ready to deliver."

Naveen Saraswat, executive director, Triton Communications, informs, "Organic Harvest offers the benefits of nature in its purest form. We look forward to work on the brand and participate in building its equity."

Organic Harvest is a brand of organic beauty and personal care products which offers a range of high performance products, combining the power of plants with organic and natural ingredients. Besides India, Organic Harvest is present in international markets as well.