Multi Screen Media is now Sony Pictures Networks

MSM, which is in its 21st year in India, has rebranded both its name, and its logo.

Multi Screen Media Private Limited (MSM) will be renamed Sony Pictures Networks India Private Limited (SPN). The re-branding of the network which is in its 21st year in India includes both name and logo change. This is subject to relevant approvals.

Andy Kaplan, president, Worldwide Networks, Sony Pictures Television (SPT), says, "Our channels in India represent an important part of Sony Pictures Television's global portfolio and we are proud to be part of the fabric of the diverse Indian culture. As we celebrate bringing the best entertainment to viewers in India for 20 years, it's only fitting that these networks be branded as part of our Sony family. Like the Sony brand, which stands for innovation, creativity and delight, SPN brings the same qualities to our viewers."

N P Singh, CEO, Multi Screen Media (MSM), added, "At MSM, we've served television audiences worldwide for the last 20 years, during which time, we pioneered new formats, new shows and actually set the trends for television entertainment. We changed the dynamics of how cricket and cinema were viewed on Indian television and contoured a variety of genres in TV entertainment. So, while 'Kaun Banega Crorepati' and 'Dus Ka Dum' created new waves in television gaming, 'Boogie Woogie' and 'Indian Idol' brought the commoner's talent on the telly. We were also the first ones to embrace the cultural fabric of India by providing SAB - an out-and-out family humour channel."

According to Singh, the strategic intent behind rebranding Multi Screen Media (MSM) into Sony Pictures Network (SPN) was to align with the parent company and thereby accrue the benefit of global synergies. "The new logo is our way of creating a picture from a pixel; a campaign from an idea and a revolution in progressive television entertainment. Going forward, Sony Pictures Networks will steer its helm on three levers, namely, general entertainment, sports and digital. With a comprehensive bouquet of varied channels, we are equipped today to serve India's population both, in the urban and rural areas, as well across geographies," says Singh.

In 2007, the company had changed its name from Sony Entertainment Television to Multi Screen Media.

MSM is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels. The network comprises Sony Entertainment Television (SET), the flagship Hindi general entertainment television channel, MAX, the Hindi movies and special events channel, MAX 2, its second Hindi movie channel that shows Indian films, SAB, family comedy entertainment channel, PIX, the English movie channel, AXN, an English entertainment channel, AATH, a Bangla movie channel, MIX, a Hindi music channel, SIX, the sports entertainment channel, KIX, a youth-centric sports channel focussing on high adrenaline, fast-paced content and LIV, the digital entertainment channel, and MSM Motion Pictures, the company's venture in film production.