Srei appoints Vizeum as media AoR

The agency's Mumbai office will work on the business.

In a recent announcement, Vizeum, the media agency from Dentsu Aegis Network, has been awarded the media duties of Srei following a multi-agency pitch. With this win, Srei joins Vizeum's long list of successful wins this year including Hindware, JetPrivilege, VGP Universal Kingdom, Saint-Gobain and HDFC Bank.

Vizeum has been appointed to manage Srei's corporate brand campaign. Vizeum already handles the media mandate for Srei's Non Convertible Debentures (NCD). The business will be handled by the agency's Mumbai office.

Commenting on the win, Sugato Banerji, head, brand and corporate communications, Srei says, "We are happy to increase the portfolio of Vizeum as our media agency partner. We are confident that with their proven approach of creating solutions with the business constraints in mind, they will bring substantial value to our corporate brand."

Shripad Kulkarni, managing director, Vizeum India, adds, "It's very satisfying to see Srei reaffirming their confidence in our solutions-based approach by awarding further responsibilities. We were managing the media duties of Srei's NCD product for the past 2 years and the excellent work put in by the team is one of the key reasons behind this."

Srei claims to be one of the largest private sector integrated infrastructure institutions in the country. Headquartered in Kolkata, the company claims to have a network of 86 branches covering almost the entire geography of India and has also replicated its business model overseas.