Jagran Digital Agency Awards: Mindshare wins 'The Battle of Digies'

At the second edition of the Digital Agency Awards, Mindshare India made it big with four golds, two silvers and the 'best digital agency of the year' award.

The second edition of Digital Agency Awards (DAA), held at Crowne Plaza, Gurgaon, on August 21, witnessed an overwhelming industry response with over 80 agencies sending more than 1000 entries to compete in 'The Battle of Digies'.

The awards seek to celebrate and honour the best digital agencies of the year, based on an evaluation of their whole body of work, and not a one-off campaign, by an expert jury. The jury this year comprised professionals from across industry categories. The panel included Sukirti Gupta (CEO of MMI Online, Dainik Jagran), Vidyadhar Kale (head of agency, Facebook), Sheran Mehra (head - group strategic and marketing communications, DBS Bank), Nimesh Shah (head maven - Windchimes Communications), Kunal Arora (national director - Edelman Digital) and Pratik Gupta (co founder, director - new business and innovation, FoxyMoron), Hemal Panchamia (Marketing head - Fastrack), Rajiv Dingra (Founder & CEO - WATConsult), Gulshan Verma (General Manager, SEA & India - Outbrain - India).

This edition of the awards was sponsored by Jagran.com, Outbrain, Jameson and Job Switch. Keeping in mind the challenges and opportunities that exist in the digital industry, four more categories - mailer/e-mails, content marketing in digital, digital PR and search -SEO/SEM - were added to the existing seven (display, website, viral marketing, social media, mobile, apps, integrated). Besides these eleven categories, an exclusive award for the best digital agency of the year was also given out this year for the most effective and creative use of digital and social media across various categories (five or more).

The star of the awards show was Mindshare India which won four golds, two silvers and the best digital agency of the year award. Among other agencies that made it big were PHD India (two golds and one silver) and Interactive Avenues (one gold and four silvers). Jack in the Box, WATConsult and Quasar Media won a gold each.

The evening was marked by a special dance performance by 'India's Got Talent Season 2' finalist, Aasma Dance Company.

This edition of the awards was sponsored by Jagran.com, Outbrain, Jameson and Job Switch.