Viral Now: Dove Men+ Care:The Joy of Fatherhood

The campaign aims to convey the message that the real strength of a man lies in caring for his family.

A caring attitude can also exhibit strength and masculinity - a point Dove has tried to drive home in its latest 'Real Strength' campaign. The current campaign released ahead of Father's Day (June 21) is a mix of heartwarming visuals and the beautiful emotions invoked when the men featured in the video express their reaction on becoming a father for the first time. The film created by Havas Helia shows the reactions of 13 real-life fathers-to-be when they come to know about the fact that they are going to be a dad soon.

The 'First Fatherhood Moments' campaign by Dove Men+ care has captured the personal footage of couples from around the world in a lovely way. When the video starts one of the men exclaims, 'I am gonna be a dad', and the others follow. Towards the end, one line sums up the essence of the message - 'Real strength means showing that you care even from the very first moment'.

The video uploaded on YouTube on June 15, 2015 has already garnered 946,693 views making and has been subscribed by 12,414 people already. The video also exhorts us to see how care makes dads 'stronger' and then share their advice with the hashtag #realstrength.