DDB Mudra bags Aircel account

Previously, the creative mandate was with McCann Worldgroup.

DDB Mudra Group has bagged the creative mandate for Aircel, following a multi-agency pitch. The account will be handled out of DDB Mudra North. The incumbent agency on the account is McCann Worldgroup.

Aircel is a GSM mobile service provider with a subscriber base of 65.1 million with a presence across 23 circles. The company offers voice and data services ranging from postpaid and prepaid plans, 2G and 3G services, Broadband Wireless Access (BWA), Long Term Evolution (LTE) to Value-Added-Services (VAS).

On winning the account, group CEO and managing director, DDB Mudra Group, Madhukar Kamath, says, "This is a prestigious win for DDB Mudra Group. The whole team at DDB Mudra North and our pool of resources nationwide can't wait to start working on the brand and add value. It helps that we have an unmatched experience in the telecom sector, in many international markets. Here's to a great partnership with Aircel."

Sonal Dabral, chairman and CCO, DDB Mudra Group, says, "This win is a testament to the superb talent that we have across the DDB Mudra Group, and we look forward to creating a host of breakthrough ideas for this innovative and exciting brand."

Vandana Das, president, DDB Mudra North, adds, "We are thrilled to be working on Aircel. My team and I will be focussed on solving business problems and producing outstanding creative ideas that deliver great results. The journey has just begun."

On working on Aircel again, Sambit Mohanty, creative head, DDB Mudra North, says, "It feels great to be back on Aircel! This is one of our biggest wins, and we will leave no stone unturned to ensure some truly memorable work emerges out of it."

DDB Mudra North's client roster includes Dabur, Wrigley, Mother Dairy, India Yamaha, Carrier Midea, Bata, Marico, GPI, Experion and Cisco, among others.