Localbanya kicks off operations in Delhi

The online grocery store claims to clock around 1,200 orders a day and aims to increase it to 2,000 by the end of May 2015.

Localbanya.com, an online grocery store, has now started its operations in Delhi. After Pune and Hyderabad, Delhi is the third market it has expanded to this year.

The brand is planning to roll out operations across additional cities every month in 2015. It has a strong base in Mumbai.

After completing the test runs throughout the month of March and part of April, the service was opened to all customers on April 19.

Rashi Choudhary, co-founder, Localbanya, says, "We are absolutely over the moon with the response to our arrival in Delhi. The people of Delhi have shown their delight to having such a service made available to them and it shows in the numbers. After just a few days of operations, we are already averaging close to 300 orders per day. While this has been a challenge to execute, our teams have received the necessary training and are able to cope with this surge. We always knew Delhi would be a key city to operate in, and we are happy to be the first one there amongst our direct competitors. It sends a great signal that our brand is heading in the right direction and falls in line with our quest to benefit as many people as we can."

The brand recently underwent a rebranding exercise where it unveiled a new logo and mascot.

The company claims to clock around 850-900 deliveries per day across Mumbai, and has a user base of over one lakh customers. The average cart size current is Rs. 1400.

Localbanya targets modern, urban women in the 25-40 age group - homemakers, young mothers who value the convenience and time saved that comes with ordering groceries online. The company is also aiming to attract young working professionals and senior citizens.

The brand claims that, with the addition of Delhi in its list, they have now been able to push the amount of daily deliveries to close to 1,200 and are targeting an average of 2000 per day by the end of May 2015.

Localbanya was launched in 2012 with the aim of revolutionising grocery shopping experience. It has over 14,000 products which include essential ones such as salt, rice, flour, sugar and pulses. It was founded by Karan Mehrotra, Rashi Choudhary and Amit Naik.