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'Second-hand smoke' gets O&M Bronze at Clio 2002

agencyfaqs! and N. Shatrujeet

22 May 2002 05:30 IST

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O&M India has won a bronze for its ‘Second-hand smoke kills’ poster entry at the Clio Awards 2002. The ad has struck metal in the Public Service category

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O&M India has won a bronze for its ‘Second-hand smoke kills' poster entry (for the Cancer Patients' Aid Association) at the Clio Awards 2002. The ad struck metal in the Public Service category. The bronze for India comes in the wake of 13 Finalist nominations (for India) at this year's Clio Awards. As reported on agencyfaqs! yesterday, entries from O&M, Leo Burnett India, Ambience D'Arcy, McCann-Erickson India and Saatchi & Saatchi India had made it to the Finalists grade, in their respective categories.

For O&M, the bronze ‘Statue' comes exactly 11 days after it picked up a silver ‘Pencil' at the One Show 2002 - for the same ad. It may be recalled that this ad had also won two Finalist nominations at the One Show. Titled ‘Cowboy', the ad is the work of Piyush Pandey (both creative director and copywriter), Rajiv Rao (art direction) and Suresh Natarajan (photography).

When contacted by agencyfaqs!, Piyush Pandey, group president & national creative director, O&M India, was - needless to say - thrilled. "What can I say… it's fabulous news," he said. "All I have to say is that this should act as a good reminder to all those who say that the quality of our work in print has fallen, and that we only think television. And I repeat what I had earlier said in a CNBC interview, just after this year's Abby Awards. They had asked me if our standards had gone down, and I had said, no, it's just that the Abby Jury had been very conservative this year."

Incidentally, this ad had been awarded a silver (in the Outdoor category) at the Abbys. No gold had been given away in this category. "Mark my words… I am not complaining," Pandey adds. "All I am saying is that the Abby Jury was operating in another level this year."