AutumnWinter Communications bags Peppermint Clothing's creative duties

The agency is working on revamping the brand's image by unveiling a new logo which will be followed by a 360-degree marketing plan.

AutumnWinter Communications and Design has won the creative mandate of Peppermint Clothing, an apparel brand for girls. The agency is working on revamping the brand's image by unveiling a new logo which will be followed by a 360-degree marketing plan.

According to the agency, the new logo, pink in colour, relates to intuitive and insightful behaviour. The tagline has been changed from 'Big Fashion for Little Girls' to 'For Your Little Princess'.

Santosh Katariya, managing director of Peppermint, says, "AutumnWinter has proved that they have an insightful understanding of kids' apparel industry, and their innovative plans will take our brand to another level and lift the brand imagery."

On bagging the account, Karan Rawat, founder and executive creative director of AutumnWinter, comments, "Our main idea is to give a new perspective to the brand through our innovative creative plan. Our campaign has an innovative creative idea that will take its brand imagery to another level."

A part of the 30-year-old company Crystal Apparels, Peppermint came into existence in 2007. It is present in more than 500 MBOs and large-format stores like Lifestyle and Central Mall, among others.

Founded in May 2014, AutumnWinter Communications and Design is a creative and communications design agency located in Mumbai. Its clientele includes Integriti & Lawman Pg3 from the KKCL (Kewal Kiran Clothing Ltd) portfolio and complete portfolio of Addons Retail.