&TV to launch on March 2

India Poochega... hosted by Shahrukh Khan, will air every Monday to Friday at 9 pm.

&TV, from Zee Entertainment, is all set to go on air March 2, 2015. Making his comeback on small screen, Shah Rukh Khan would be hosting a unique international non-fiction format show - India Poochega... Sabse Shana Kaun. The flagship property that challenges conventions and gives more power to the common man as the 'Asker' as well as the 'Contestant' is slated from 2nd MARCH every Monday to Friday at 9.00 pm.

&TV will put celebrations at its core and will mirror the thought process of New Age India. The channel will have a wide array of fiction, non-fiction shows, Bollywood movies and marquee events. Among the fiction shows would be Razia Sultan, Begusarai and Bhabi Ji Ghar Par Hai?

Among the fiction shows, Begusarai would be one of the first to hit the screen. Set in Bihar, the show is produced by Saregama Productions and Tigmanshu Dhulia will be designing the first look.Razia Sultan, by Swastik Productions, will be a drama set in the 13th century. 'Bhabi Ghar Par Hai', the third, is a story based in Kanpur and introduces two neighbouring couples. The sitcom is produced by Edit II.

The flagship Hindi GEC from the '& bouquet' is launching with the theme 'Jashn Jeene Ka', celebrating the spirit of life.

&TV is soon expected to roll out a full-fledged marketing campaign. GroupM's media agency, MEC, is taking care of the media duties of the channel.