Lenskart.com gives media mandate to Madison Media Group

The account for the eyewear e-tailer was previously handled by Starcom.

Platinum Media, a part of Madison Media Group, has won the media mandate for Lenskart.com. The incumbent agency is Starcom.

Peyush Bansal, CEO and Founder, Lenskart.com, said "Lenskart has firmly established its brand identity in the mindscape of Indian consumers. As we go along we keep introducing newer conveniences for our patrons such as the home eye check-up programme, try-before-you-buy, virtual studio etc. Through our association with the Madison Media Group, we wish to create a consistent and effective engagement with our new and existing customers and attain new heights of brand loyalty and salience."

Madison Media has won a slew of accounts this year including the famous BJP election campaign, Lafarge Cement, EPIC channel, Nirav Modi, Senco Gold, Total Environment, Wockhardt Hospitals, Zivame and Cordlife.

Basabdatta Chowdhuri, CEO, Platinum Media says, "We are delighted with our partnership with Lenskart and are confident that we can add strategic value to this online brand and make it a household name across the country."

The online eyewear retailer started in 2010 and has since then seen a healthy growth of 300 percent in its turnover. It has an employee strength that currently stands at 150. Lenskart.com offers one of the biggest selections of prescribed and fashion eyewear from all the leading manufacturers of the world like Rayban, Oakley, Tag Heuer, Fastrack, Sprint, Vintage, Johnson & Johnson, Ciba Vision, Bausch & Lomb, and Cooper Vision etc. The company intends to be the No. 1 eyewear player in India. It is operated by Valyoo Technologies, which also runs vertical-specific e-commerce stores like WatchKart and JewelsKart.