Contract wins creative duties for Mankind Pharma's Manforce condom

The agency won the business following a multi-agency pitch. The size of the business is said to be in the range of Rs 15-20 crore.

Contract Advertising has won the creative duties for Mankind Pharma's condom brand, Manforce. The agency won the business following a multi-agency pitch. The size of the business is said to be in the range of Rs 15-20 crore.

A senior executive on condition of anonymity has confirmed the news to afaqs!.

In February, afaqs! had reported that the pharmaceutical company had initiated a multi-agency pitch for two of its brands - Manforce (condom) and Kaloree 1 (sugar sweetener). While Mankind Pharma has assigned the creative duties for the condom brand, a decision on the sugar sweetener brand is still pending.

Interestingly, the company had announced its plan to appoint a creative agency for Kaloree 1 in April, 2011. However, the plan was later shelved and the duties were so far being managed by an in-house team.

Prior to this, McCann Erickson managed the creative duties for Manforce condoms. The agency had also won the creative duties for two more brands - Addiction (men's deodorant) and Gas-o-fast (digestive tablet).

Prachar Communications handles the media duties for all Mankind Pharma brands.