Worldwide Media to launch fashion magazine Grazia

Grazia, an Italian women’s magazine, is likely to be launched in India early this year

Worldwide Media (WWM), a 50:50 joint venture company between BBC Worldwide and the Time Group, is planning to launch Italian women’s fashion and lifestyle magazine Grazia in India early this year.

The development was confirmed by Shashi Venkatraman Halve, chief operating officer, WWM. However, Halve refused to divulge any further details.

Grazia (meaning ‘grace’ in Italy) is an Italian women’s magazine with international editions in countries such as the United Kingdom (UK), the Netherlands, Greece, Portugal and Bulgaria. The magazine is owned in Italy by publishing house Arnoldo Mondadori Editore. In the UK, the magazine is under the licence of the Emap Group. The circulation figures for the magazine in Italy and the UK for the period January-June 2007 are 2,18,000 and 2,20,125 copies, respectively.

The target audience for the magazine is likely to be women belonging to the SEC A+, A and B segments. The magazine is a weekly in Italy and the UK, but it will be published in a monthly format in India. WWM is still in the process of consolidating an editorial team for the magazine.

Grazia will be a combination of international and Indian content. It will aim to help enrich the life of women in every aspect. Some of the topics that will be covered are the hottest new fashion and beauty buys available in the market, home improvement ideas, holiday planning, and food and cookery. It will also feature interviews with famous people and gossip.

The number of pages and the price for the Indian edition of Grazia could not be determined.