Bengali magazine ‘Sananda’ to don a new look

The ABP Group’s women’s fortnightly magazine, ‘Sananda’, is all set for a revamp, which will encompass a new masthead and more contemporary and crisp content

The ABP Group’s women’s fortnightly magazine, ‘Sananda’, is all set for a revamp, which will encompass a new masthead and more contemporary and crisp content.

Speaking to agencyfaqs!, Madhumita Chattopadhya, who recently took over the reins of the magazine from founding editor Aparna Sen, says, “Since its launch in 1986, ‘Sananda’ has always talked about empowering women. However, over the years, the definition of empowering women has changed dramatically. It is like reinventing the dream that was realised in 1986. Right from the logo to the content, the magazine is going through a new, refreshing treatment and the reincarnated issue will be released on December 30.”

‘Sananda’ launched an Oriya edition in January 2005. Since its inception, the magazine has covered issues such as self-development, etiquette, table manners, social conversation and avenues for supplementary income along with traditional columns on fashion, beauty and cookery.

Chattopadhya says, “Reading habits are fast evolving and, in some cases, almost lost. Our attempt and objective is to offer content that fits in with our readers’ evolving lifestyles and to empower them in as many aspects of their lives as possible.”

Prior to this, Chattopadhya was general manager, Bengali magazines, ABP. After studying engineering at Jadavpur University, she worked as an engineer for five years. Then she forayed into market and media research. She joined the ABP Group in 2001 and, since then, has served the organisation in various capacities, including brand building, business planning and editorial.

© 2005 agencyfaqs!