The viral called ‘Aaj Ka Arjun’ DIGITAL | The two minute animation film is being tested on social networking and blog sites and will go live on TV channels in 10 days... read more
When advertising goes the candid camera way ADVERTISING | To mark the relaunch of Amrutanjan, Mudra has created not one or two, but 10 capsule ad films, shot in candid camera style to induce humour... read more
Effies 2008: Bang on Bingo!
The case study on Bingo, which was presented by O&M, was proof that brands do not have to take themselves seriously to connect with the consumer... read
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