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Marketing Initiative

bn Marketing Initiative

19 Cities, 950+ Brands: HT Media Group’s Festival of Gifts 2024 Sets New Benchmarks!

The Festival of Gifts 2024 engaged over 6 lakh participants, offering unmatched brand visibility, exclusive offers, and 930 winners through an electrifying campaign.

By afaqs! partner content
Nov 18, 2024 13:53 IST 3 Min read
cnz Marketing Initiative

A young entrepreneur's journey

By afaqs! partner content
Nov 05, 2024 18:28 IST 3 Min read
jgf Marketing Initiative

Flipkart’s new ‘ADd TO BRAG!’ campaign makes Diwali shopping a social media affair

By afaqs! partner content
Oct 29, 2024 13:28 IST 3 Min read
io Marketing Initiative
Mokobara joins the journey of Diljit Dosanjh’s record-breaking Dil-luminati Tour
By afaqs! partner content
Oct 28, 2024 10:28 IST 2 Min read
gfdz Marketing Initiative
Varun Dhawan transforms Mumbai’s iconic Gaiety Galaxy theatre for Prime Video’s ‘Citadel Honey Bunny’ launch
By afaqs! partner content
Oct 25, 2024 18:43 IST 2 Min read

Latest Stories

Motul India Marketing

Why Motul India eyes modern trade channels and four-wheeler segment

Preetam Goswami, Marketing Director of Motul India, shares the brand’s strategies, growth plans, and vision for the future in an exclusive interview.

By Yash Bhatia
Nov 26, 2024 05:00 IST 4 Min read
Ceilllll Guest Article

Is creativity logical, rule-breaking, or random by design?

By Neeraj Bassi
Nov 26, 2024 04:50 IST 3 Min read
HUL Brands

HUL approves demerger of ice cream business

By afaqs! news bureau
Nov 25, 2024 18:42 IST 2 Min read
Parashealth People Spotting
Paras Health appoints Aakriti Thakur as Head of Brand & PR
By afaqs! news bureau
Nov 25, 2024 18:19 IST 1 Min read
VI Advertising
Vi highlights connectivity and togetherness in new campaign
By afaqs! news bureau
Nov 25, 2024 18:03 IST 2 Min read

Media

SAT sets aside SEBI order against Punit Goenka, allowing his return as Zee MD and CEO: Reports Media

Punit Goenka to not seek reappointment as ZEE Managing Director

ZEEL announced that the CEO has opted not to seek reappointment as Managing Director for the upcoming term, initially proposed to run from January 1, 2025, to December 31, 2029. 

By afaqs! news bureau
Nov 25, 2024 13:10 IST 1 Min read
WAVES OTT Streaming

Prasar Bharati makes Waves: Takes digital entertainment to new markets

By Benita Chacko
Nov 25, 2024 05:30 IST 5 Min read
ACCxSPNI Media

Sony Pictures Networks India bags media rights for Asian Cricket Council

By afaqs! news bureau
Nov 22, 2024 17:23 IST 2 Min read
KTB OTT Streaming
Animated series on freedom fighters to stream on Doordarshan, Prime Video, Netflix and WAVES
By afaqs! news bureau
Nov 22, 2024 11:45 IST 3 Min read
ZEE Media
ZEE targets regional brands with ‘Dilfluencers’ platform
By Nisha Qureshi
Nov 21, 2024 05:20 IST 3 Min read

afaqs! Video Interviews

Duolingo Marketing

Duolingo's India quest: Finding virality in a nation full of polyglots

The brand’s regional marketing director tells afaqs! how the language-learning app is making strides in an already multilingual market. Hint: Indians love Korean.

By Ubaid Zargar
Nov 25, 2024 05:20 IST 3 Min read
CMO dialogue..Anuj Marketing

Xiaomi wants to be everywhere you are—but is the India market ready?

By Venkata Susmita Biswas
Nov 04, 2024 05:10 IST 4 Min read
Rohit Bhasin CMO Dialogues Marketing

60% of our marketing budget goes to digital: CMO Kotak Mahindra Bank

By Venkata Susmita Biswas
Sep 20, 2024 05:20 IST 4 Min read
India largely watches movies on TV, which makes it a consistent part of media plans to build frequency: Ajay Dang Marketing
India largely watches movies on TV, which makes it a consistent part of media plans to build frequency: Ajay Dang
By Venkata Susmita Biswas
Sep 04, 2024 05:20 IST 3 Min read
Legrand India’s digital spends increased from 5-6% to over 50% in last 10 years Marketing
Legrand India’s digital spends increased from 5-6% to over 50% in last 10 years
By Benita Chacko
Aug 23, 2024 05:20 IST 4 Min read

Brands

HUL Brands

HUL approves demerger of ice cream business

Shareholders of HUL will receive shares in the new entity in proportion to their current holdings.

By afaqs! news bureau
Nov 25, 2024 18:42 IST 2 Min read
Zomato and Deepinder Goyal Brands

Zomato CEO Goyal walks back on ‘Rs 20 lakh fee for job' caveat

By Shreyas Kulkarni
Nov 21, 2024 22:32 IST 1 Min read
Tatacliq (1) Brands

Tata CLiQ becomes Tata CLiQ Fashion with new brand identity

By afaqs! news bureau
Nov 21, 2024 15:47 IST 2 Min read
NothingXJaguar sfn Brands
Nothing introduces new logo taking a jab at Jaguar’s rebranding
By afaqs! news bureau
Nov 21, 2024 13:23 IST 1 Min read
Jaguar rebrand Brands
Has Jaguar taken futuristic rebranding too far?
By Ruchika Jha
Nov 21, 2024 05:30 IST 5 Min read
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