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By
afaqs! news bureau
Published: 10 May 2024, 12:11 IST
Advertising
Fintech brands are striving for attention, consumer-centric brands soar high in the league: e-DART IPL' 24 report
Consumer brands like Dream11, Tata Group, Jio, My11 Circle, Pepsi and CEAT are most noticed during IPL’24 by different audiences.
By
afaqs! news bureau
Advertising
Fintech brands are striving for attention, consumer-centric brands soar high in the league: e-DART IPL' 24 report
Consumer brands like Dream11, Tata Group, Jio, My11 Circle, Pepsi and CEAT are most noticed during IPL’24 by different audiences.
By
afaqs! news bureau
Influencer Marketing
Foodphamer’s ‘Label Padhega India’ initiative combats false marketing claims; urges companies to provide better quality products
He has roped in a number of celebrities and influencers to drive the message to a larger audience.
By
afaqs! news bureau
Advertising
Deepfake scammers attack Mark Read
The fraudsters impersonated the WPP CEO using a fake WhatsApp account, voice clone and YouTube footage in a virtual meet.
By
afaqs! news bureau
Advertising
Dhoni visits a friend's farm in Swaraj Tractors' latest campaign
The new TVC has been conceptualised by FCB Interface.
By
afaqs! news bureau
Advertising
Kotak Life Insurance's Mother's Day campaign honours all moms
The film showcases children expressing love and appreciation for their mothers through tender gestures, acknowledging their tireless efforts.
By
afaqs! news bureau
Advertising
SBI Life’s ‘Mummy Ki Apni Pehchaan’ campaign to celebrate mothers who embrace their identity
The film showcases empowering journey of women life insurance advisors balancing family care with crafting financial strategies for clients.
By
afaqs! news bureau
Media
JioCinema launches an all-new anime slate for premium audiences
JioCinema Premium members will have unlimited access to the anime hub starting 12,May 2024.
By
afaqs! news bureau
Influencer Marketing
Foodphamer’s ‘Label Padhega India’ initiative combats false marketing claims; urges companies to provide better quality products
He has roped in a number of celebrities and influencers to drive the message to a larger audience.
By
afaqs! news bureau
Advertising
Deepfake scammers attack Mark Read
The fraudsters impersonated the WPP CEO using a fake WhatsApp account, voice clone and YouTube footage in a virtual meet.
By
afaqs! news bureau
Advertising
Dhoni visits a friend's farm in Swaraj Tractors' latest campaign
The new TVC has been conceptualised by FCB Interface.
By
afaqs! news bureau
Advertising
Kotak Life Insurance's Mother's Day campaign honours all moms
The film showcases children expressing love and appreciation for their mothers through tender gestures, acknowledging their tireless efforts.
By
afaqs! news bureau
Advertising
SBI Life’s ‘Mummy Ki Apni Pehchaan’ campaign to celebrate mothers who embrace their identity
The film showcases empowering journey of women life insurance advisors balancing family care with crafting financial strategies for clients.
By
afaqs! news bureau
Media
JioCinema launches an all-new anime slate for premium audiences
JioCinema Premium members will have unlimited access to the anime hub starting 12,May 2024.
Marketing Initiative
MORE
Who said PLAY was meant ONLY for Kids?
In a BID to make PLAY an ESSENTIAL PART of the lives of INDIAN ADULTS, the LEGO® Group is back with the second year of the LEGO® Collectors’ Week in the month of MAY.
By
afaqs! partner content
Prime Video India orchestrates iconic ‘lauki’ takeover for 'Panchayat' season 3 release date reveal
Over 30 brands joined the trend, showcasing the power of creativity and imagination in digital marketing.
By
afaqs! partner content
PayTunes' dynamic weather-triggered audio ads drive exceptional results for TATA AIG Insurance across India
Leveraging real-time weather data to trigger contextually relevant audio ads, the campaign achieved impressive results across music streaming platforms.
By
afaqs! partner content
Explore Ad Spend Trends from around the World
Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to inform strategy, identify new opportunities and outmaneuver rivals.
By
afaqs! partner content
T20 World Cup on TV: A Primetime spectacle that media plans cannot ignore!
Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June.
By
afaqs! partner content
Hyundai earns spot in Asia Book of Records with India's first 4D billboard for the new CRETA
The innovative billboard at the bustling DLF CyberHub in Gurugram, pulled in huge crowds to experience 'The new Hyundai CRETA' from January 25 to February 8, 2024.
By
afaqs! partner content
Toofan at 36,000 feet: Thums Up's mid-air campaign takes flyers by storm
The Thums Up Toofan campaign promises an exclusive journey to the West Indies for the ICC T20 Men’s World Cup.
By
afaqs! partner content
Patches people wished came true
Here’s how SOFY's April Fool's campaign sparked a buzz with its playful take on solving period woes.
By
afaqs! partner content
Flipkart's IPL campaign sparks banter with top brands
The campaign features billboards showcasing witty exchanges between Flipkart and five notable brands: Acko, RuPay, MPL, boAt, and Pedigree.
By
afaqs! partner content
PayTunes took audio advertising to a whole new level with Delhi metro train audio ads
The audio ads are being played across the Delhi Metro Violet Line, reaching millions of commuters daily.
By
afaqs! partner content
Mahindra's #WomenWithDrive campaign urges women to reclaim the steering wheel
Mahindra is on a mission to reignite the passion for driving among women who have veered away from the driver's seat.
By
afaqs! partner content
Smytten’s B2B endeavor - Smytten Pulse launches its partners program
The Smytten Pulse Partners Program aims to support agencies and independent marketers with its technology-driven marketing solutions.
By
afaqs! partner content
LEGO® Brand Days unveils over 125 new launches and expands range to over 500 sets in India
From Ninjago action mechs to City police islands, LEGO® unveils a diverse array of 2024 new launches in its largest-ever assortment.
By
afaqs! partner content
Mahindra Group's #SheIsOnTheRise campaign spotlights inspirational Women and their achievements beyond the workplace
The campaign, marking its third year, highlights Mahindra women excelling in personal and professional fields beyond the ordinary.
By
afaqs! partner content
IndiGo unveils 'Girl Power' murals at Guru Dronacharya Metro Station to commemorate Women's Day
The murals at Guru Dronacharya Metro, crafted by artist Anpu Varkey, reflect the aspirations of Indian women in aviation, symbolising equality and recognition.
By
afaqs! partner content
TATA IPL on JioCinema: Beyond cricket, a gateway to brand success
Unleashing the Power of TATA IPL 2024: Amplifying brands and captivating audiences.
By
afaqs! partner content
VI JOHN offers makeover to devotees through its unique activation "Hum Sab Mein Hai Shri Ram" at Ayodhya
The campaign intricately merges grooming with spiritual service, shaping a unique pilgrim experience.
By
afaqs! partner content
Star Sports revolutionizes TV for advertisers this IPL with a host of ground-breaking brand solutions
The broadcaster offers brands with unique solutions that will cater to business goals across the funnel.
By
afaqs! partner content
How Flipkart took the blame for bad planners this Valentine’s Day
The e-commerce brand took the blame of delayed gifts upon itself, saving the gifter the embarrassment of forgetting to order a gift in time for V-Day.
By
afaqs! partner content
Have brands kept up with changing consumer preferences for content consumption - PayTV vs Streaming
Adapt or be left behind: Brands must embrace the streaming era with innovative advertising.
By
afaqs! partner content
AppMySite launches Agency White-Label, transforming app development and reselling for agencies
It lets agencies seamlessly integrate app development into their services, offering unlimited branding possibilities and fostering revenue growth.
By
afaqs! partner content
Dabur Hajmola's memes add ‘Chatkara’ to trending conversations
The brand's journey with memes navigates through Bollywood nods, viral trends, and a commitment to relatable laughter and relevant topicality.
By
afaqs! partner content
Tata Tiscon unveils first-ever digital campaign "Samajhdar Banein, Behtar Chunein" with first in industry innovations
The brand's debut in the digital realm implements first-in-industry innovations, AI-driven campaigns, and targeted strategies to its advantage.
By
afaqs! partner content
IPL on TV: Fueling >3X growth in brand and business impact for advertisers across categories
The television association has been a driving force behind instant, measurable and exponential brand and business impact.
By
afaqs! partner content
Cleartrip, a Flipkart Company introduces 'Darshan Destinations' amidst surge in spiritual tourism
The campaign responds to a 1500% surge in spiritual tourism, with Ayodhya at its epicentre.
By
afaqs! partner content
The mystery of the golden horse: P.F. Chang’s legacy arrives on Mumbai’s plate
P.F. Chang's brings its globally acclaimed pan-Asian legacy to India.
By
afaqs! partner content
Flipkart explores everyday winter struggles in latest campaign
The campaign brings the quality of Flipkart's winter products in focus through on-ground activations and influencer collaborations.
By
afaqs! partner content
2023 – The year when cricket on television created and recreated history
As per BARC, 803 million viewers tuned in to Sports on TV in 2023, 98% of which was attributed to cricket events.
By
afaqs! partner content
NANGROW™ and KLAY unite for nationwide Children's Day Karnival for holistic toddler development
The Klay Karnival, held across 20+ KLAY centres, offered a unique blend of play, learning, and nutritional awareness for toddlers and parents alike.
By
afaqs! partner content
Safer, smarter, and worry-free travel with JK Smart Tyre at just Rs. 3/day
The smart tyre features inbuilt smart sensors and cutting-edge features, promising real-time alerts, fuel efficiency, and Bluetooth connectivity.
By
afaqs! partner content
Nyle Naturals puts women first with #GentleCareForEverydayYou campaign
Nyle Naturals lifts the curtains on the #GentleCareForEverydayYoucampaign, elevating women's well-being, transparency and natural hair care heritage.
By
afaqs! partner content
Unveiling the triumph: A comprehensive analysis of Diwali sale 2023 on e- commerce Marketplaces!!
A glimpse at how the Indian eCommerce marketplaces fared during the Diwali Mega Sale event in 2023- the biggest eCommerce festival in India. By Kalyani M Sunilkumar, Senior Marketing Executive at PiWheel.
By
afaqs! partner content
Case Study of AMD's groundbreaking LinkedIn campaign for Ryzen™ 7000 AI-Powered processors
The campaign harnessed LinkedIn's reach to redefine B2B communication through nuanced conversations about the future of AI.
By
afaqs! partner content
LG's innovative SRK-driven campaign for OLED redefines marketing norms in the digital era
The campaign's engagement, surpassing industry averages, underscores the potential of unorthodox strategies in the contemporary digital landscape.
By
afaqs! partner content
Say no to forwarded festive greetings with Coca-Cola’s Diw(AI)li campaign
The Create Real Magic platform transforms festive greeting conventions, using DALL·E 3 and GPT-4 models to help users reclaim the Real Magic of Diwali.
By
afaqs! partner content
Kotak General Insurance presents 'Khushiyon Ka Cover': A Diwali gift for your family's well-being
The ad cleverly links Diwali prep to securing life's treasures, subtly integrating Kotak General Insurance's protective insurance covers into its festive theme.
By
afaqs! partner content
Sell On Amazon’s ‘Kal Ki Tayyari Shuru’ campaign invites sellers to discover trust at Amazon and start preparing for the future
The new brand film starring Paresh Rawal portrays the journey of shopkeeper Mishra Ji, offering a new beginning and a better tomorrow for sellers.
By
afaqs! partner content
Chupa Chups unleashes Augmented Reality and AI Magic for Halloween
The Chupa Chups Halloween Hacks 2023 campaign integrates gamified interactions and personalised, fun, & spooky experiences for users through a blend of AR and AI generation.
By
afaqs! partner content
Trust and reliability at the forefront: Bloom's new campaign with Rahul Dravid
Bloom’s #BloomerLegend campaign explores a narrative of reliability, embodying a powerful reinforcement of its brand messaging.
By
afaqs! partner content
World Cup on Television catapults brand impact by more than 2X across in just 2 weeks
Brands across Handset, Commercial Vehicles, UPI, Electric Vehicles categories witness a massive surge across key brand KPIs.
By
afaqs! partner content